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CRYPTO AIRDROPS
MARKETING AND MANAGEMENT

HAZEL CAPITAL HOLDINGS MANAGEMENT HELP TO ACCELERATE

Crypto airdrop is a marketing method employed by startups in the cryptocurrency space. It involves delivering bitcoins or tokens to the wallets of current cryptocurrency traders, either for free or in exchange for a small promotional service.

CREATING AWARENESS

Spreading awareness is the primary reason why blockchain startups conduct airdrops. In the early days of crowdfunding, ICOs took center stage. However, problems soon arose. A flood of startups emerged during this gold rush, often with only a flimsy and partially plagiarized white paper in hand, over-saturating the market and jading investors.

The answer was simple. Just hand out free coins. The popularity of airdrops led many crypto supporters to go on a shilling spree, promoting projects in order to get airdrops and “pump their bags.” Anyone active on social media’s crypto scene can probably agree that airdrop recipients are some of the most vocal advocates a project can hope for. For crypto startups, it was a match made in heaven, since it allowed them to grow their community organically by simply shelling out a small portion of their tokens.

Airdrops are a rather harmless marketing value proposition geared as community incentives to mutually benefit new projects and their early supporters. While they may seem like small fry at first, they could eventually be worth a fortune to crypto beginners or enthusiasts looking to get in early on promising projects without laying out any money.

ATTRACTIVE INVESTING
Crypto airdrops are followed by token offerings in most cases, whether they be ICOs, IEOs, IDOs, etc. A clever way to boost the funds raised without spending too much on marketing is through airdrops, as this strategy is tied to creating awareness.
When a project launches and conducts an airdrop, the generated buzz, if successful, helps drive the price of a token upwards as most recipients would shill projects that give them free money. Especially in today’s online economy, where every interaction metric can be measured and used to attract investors, such as trending Google search terms, social media brand mentions and community followership count on Twitter and Telegram, big investors or “whales” use these analytics as an investment weathervane to gauge a project’s future prospects. Therefore, an airdrop, which significantly increases community engagement, could seriously boost the company’s overall capital for only a proportionally small amount of tokens allocated to the airdrop.
CREATING AWARENESS

Spreading awareness is the primary reason why blockchain startups conduct airdrops. In the early days of crowdfunding, ICOs took center stage. However, problems soon arose. A flood of startups emerged during this gold rush, often with only a flimsy and partially plagiarized white paper in hand, over-saturating the market and jading investors.

The answer was simple. Just hand out free coins. The popularity of airdrops led many crypto supporters to go on a shilling spree, promoting projects in order to get airdrops and “pump their bags.” Anyone active on social media’s crypto scene can probably agree that airdrop recipients are some of the most vocal advocates a project can hope for. For crypto startups, it was a match made in heaven, since it allowed them to grow their community organically by simply shelling out a small portion of their tokens.

ATTRACTIVE INVESTING
Crypto airdrops are followed by token offerings in most cases, whether they be ICOs, IEOs, IDOs, etc. A clever way to boost the funds raised without spending too much on marketing is through airdrops, as this strategy is tied to creating awareness.
When a project launches and conducts an airdrop, the generated buzz, if successful, helps drive the price of a token upwards as most recipients would shill projects that give them free money. Especially in today’s online economy, where every interaction metric can be measured and used to attract investors, such as trending Google search terms, social media brand mentions and community followership count on Twitter and Telegram, big investors or “whales” use these analytics as an investment weathervane to gauge a project’s future prospects. Therefore, an airdrop, which significantly increases community engagement, could seriously boost the company’s overall capital for only a proportionally small amount of tokens allocated to the airdrop.
IT IS MORE ABOUT THE COMMUNITY

As an added bonus, airdrops allow projects to collect data from the crypto community since some of them require recipients to fill a form providing personal details such as email, social media and their views on crypto projects. With this information, a project's team can make targeted marketing campaigns.

HAZEL CAPITAL HOLDINGS HELP TO NAVIGATE RISK

Not all airdrops are benevolent. Therefore, be very careful of which airdrops you sign up for. First off, if an airdrop requires you to send any funds to its project, it is almost certainly a scam. Don’t do it.

Secondly, some airdrops are simply vehicles to get personal information from you and “dusting” attacks are common, in which you receive a fractional amount of crypto into your wallet and thereby reveal your public address to a potential scammer or hacker. Once a project has your public address, its members can easily check your portfolio through blockchain explorer tools.

1. DESIGN

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2. DEVELOPMENT

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3. LAUNCH

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4. GROW

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