Spreading awareness is the primary reason why blockchain startups conduct airdrops. In the early days of crowdfunding, ICOs took center stage. However, problems soon arose. A flood of startups emerged during this gold rush, often with only a flimsy and partially plagiarized white paper in hand, over-saturating the market and jading investors.
The answer was simple. Just hand out free coins. The popularity of airdrops led many crypto supporters to go on a shilling spree, promoting projects in order to get airdrops and “pump their bags.” Anyone active on social media’s crypto scene can probably agree that airdrop recipients are some of the most vocal advocates a project can hope for. For crypto startups, it was a match made in heaven, since it allowed them to grow their community organically by simply shelling out a small portion of their tokens.